SANTA CLARA, Calif. — Long before the first pyrotechnics erupted over Levi’s Stadium on Sunday, it was clear that the Super Bowl LXI halftime show had ceased to be a mere musical intermission. It had become a high-stakes cultural referendum.

What unfolded across twelve minutes of prime-time television was a vibrant, Spanish-language celebration of Caribbean identity led by the Puerto Rican superstar Bad Bunny. But in a testament to the nation’s deepening fractures, millions of other Americans were elsewhere, tuned into a digital counter-programming event hosted by Turning Point USA (TPUSA) that promised a “traditional” vision of the country.

The result was a spectacle that mirrored the very tensions it sought to transcend: a nation watching two different shows, narrated by two different sets of values.


A Prelude of Friction

The friction began months ago when the NFL announced Benito Antonio Martínez Ocasio—known globally as Bad Bunny—as the first Latin solo headliner in the game’s history. For the league, it was a play for global relevance and a nod to the fastest-growing demographic in the United States.

However, the choice was immediately swept into the political slipstream. Critics pointed to the artist’s history of activism, most notably his 2023 Grammy performance where he criticized U.S. immigration policy. When he later announced his halftime set during an S.N.L. monologue delivered almost entirely in Spanish, the reaction was swift. Cable news segments and social media ecosystems ignited, framing the performance not as art, but as an ideological provocation.

Two Stages, Two Americas

The halftime show itself was a maximalist tribute to the Latino experience. Backed by a staged Puerto Rican paranda and surprise appearances by Lady Gaga and Ricky Martin, Bad Bunny’s setlist—anchored by hits like “Titi Me Preguntó”—was unapologetically specific.

The political undertones were subtle but unmistakable. The visual centerpiece featured a massive Puerto Rican flag and a finale where the artist held a football emblazoned with the phrase, “Together, We Are America.” While Bad Bunny danced in Santa Clara, the TPUSA broadcast, headlined by Kid Rock, offered an aesthetic of denim, country-rock, and overt nationalism. Organizers framed the event as a refuge for those who felt “alienated” by the NFL’s modern direction. Early metrics suggest the alternative stream drew millions, proving that the digital era has made “tuning out” the mainstream easier—and more profitable—than ever.

The Aftermath of a Divided Audience

The reaction on Monday morning followed a predictable, if weary, script. To his supporters, Bad Bunny’s performance was a “cultural game changer”—a moment of profound representation on the world’s largest stage. To his detractors, including President Donald Trump, it was a “divisive” display that moved the needle too far from the game’s traditional roots.

As the dust settles on Super Bowl LXI, the takeaway is less about the music and more about the medium. In 2026, even the most populist of American pastimes cannot escape the gravity of the culture war. The halftime show didn’t just provide entertainment; it provided a mirror, reflecting a country that can no longer agree on what its own “All-American” image should look like.

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